5 Mind Blowing Facts About Singles Day
It made $25 Billion in 24 hours
Singles Day 2017 was the single biggest shopping day in world history raking in more than $25 billion, a 40% increase over 2016.
140,000 brands listed more than 15 million products
The best selling products were in the wellness and baby product categories such as vitamins, diapers, and formula.
812 million packages were shipped
This colossal number is made even more mind blowing by the fact that the first order was delivered within 12.18 minutes of purchase.
1.48 billion online transactions were recorded
Alibaba's Alipay platform recorded 1.48 billion online transactions during the 24-hour period. 90% were on mobile.
Singles Day bested Prime Day in minutes
Amazon Prime Day 2017 sold roughly $1 Billion in merchandise over 24 hours, Singles Day beat that in 2 minutes.
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What is Singles Day?
Singles Day is celebrated on November 11. It is a Chinese commercial holiday that helps single people show their pride in being single. It started as a paean to being single, where solo students at China’s Nanjing University chose November 11 (because 11/11 looks like a group of sticks) to celebrate, rather than lament being partnerless. It quickly grew into a fun, unofficial holiday in which single people across China treat themselves to nice dinners and splurge on goods they wouldn’t otherwise buy for themselves. From those humble roots, Singles Day has become the single most lucrative online shopping holiday in the world, with sales reaching $25 billion in 2017, easily surpassing Black Friday and Cyber Monday combined.
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